Tumblr, the Yahoo-owned blogging platform, said Tuesday it changed into launching stay video to help compete against similar services from facebook and Twitter.
the brand new feature, not like facebook stay and Twitter’s Periscope, won’t have its own underlying generation platform but will permit users to put up from YouTube and other video offerings.
“by means of the end of today, you’ll be capable of broadcast yourself without delay into your fans’ dashboards,” stated a Tumblr announcement.
“And they may be capable of broadcast themselves immediately into yours. We consider you all to be beautiful, bizarre, compelling, and simply generally Tumblr about this complete factor.”
Yahoo obtained Tumblr in may additionally 2013 for $1.1 billion as part of an attempt to higher connect with more youthful on-line users.
Tumblr estimates it has a few 300 million blog debts but its growth has lagged in the back of that of many rival social networks.
in line with the research company eMarketer, Tumblr is used by round eight.7 percent of us internet users, a long way underneath the sixty nine.nine percent who use social networks in general.
stay video streaming has come to be a popular tool on social media in latest months with the release of Periscope ultimate yr and facebook stay, which opened to all users of the main social network earlier this 12 months.
Tumblr customers can be able to add from Google-owned YouTube as well as different packages inclusive of YouNow, Kanvas and Upclose.